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Francesco Prano is the co-founder of RevTech and one of the instructors of RevTech Academy. He is an enterprise data advisor with more than 10 years in CRM and data transformation, in healthcare and beyond, readying companies for high-stakes moves such as going to market and mergers and acquisitions. He has worked with Össur, Xylo and Tereyn. Francesco joined the first cohort of the RevTech Accelerator, then co-founded RevTech with Pawel Nical, and he co-hosts Clay Club Poland. On RevTech Insights he writes about CRM and data: how every operations function drifts toward what its core systems demand, and how AI-native CRMs free RevOps from data cleanup to work strategically.