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RevTech Academy
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Become the architect behind the revenue system.

For GTM engineers, RevOps practitioners, and everyone who works where revenue meets tech. Six weeks, one real business brief, carried from revenue strategy through process architecture in Puzzle to orchestration in Clay.

Apply now
Core technology partners
PuzzleClay
StartsOctober 28
Seats50
Founding priceEUR 1,500
signal → action
Pawel NicalFrancesco PranoBrian Ragone
Your instructors:
founders and senior operatorsPawel Nical, Francesco Prano and Brian Ragone, joined by partner experts and guest practitioners across the cohort.
Your sessions:
live workshops and project workTwo-hour live sessions each week: revenue expertise first, technology second. Project work and a weekly AMA in between.
Your capstone:
the RevTech BlueprintIterated and refined across the program, with an option to publish it at rev.tech as a showcase of your architecture work.
Your certification:
Revenue Systems ArchitectureEarned on the blueprint, not on attendance. Designed, built and defended by you, against published criteria.
01 · Who it’s for

You already work where revenue meets tech.

Now build the architecture between them.

The titles differ. The intent is the same: deepen your revenue expertise, get fluent in the technology reshaping the space, and bridge the two.

A strong fit if you are in

GTM engineering
GTM engineersClay builders
RevOps
RevOpssales opsmarketing ops
GTM advisory
GTM advisorsconsultantsfractional leaders
AI operations
AI operatorsagent builders

Not for complete beginners or people just looking for a tool tour. The program takes five to eight hours of focused work a week.

A Clay Club audience seated in rows, name badges on, watching a talk.
REVENUE EXPERTISETECHNOLOGY FLUENCYREVTECHstrategy withouta systemtools without a strategyneither yeteveryone who works whererevenue meets techGTM engineeringRevOpsGTM advisoryAI operations

Clay Club Poland · Warsaw

RevTech: the area, not a point

02 · Inside the Academy

What you gain in six weeks.Your work moves revenue, and people notice.

15+ hours

Live workshops and AMAs

with founders and senior operators

90 days

Growth plan access

USD 1,500 in value

Lifetime access

USD 480 a year in value

2 credentials

a certification and a market‑facing portfolio

Floor plan · Where you stand after week six

All six weeks
Designing the revenue system end to end
Week 1
Leading discovery, not taking orders
From week 1
Growing alongside peers in your space
Week 2
Setting the priorities the business runs on
Weeks 3 to 5
Influencing what gets built, and how it runs
Every build
Building AI into every layer, with confidence
Week 6
Making the impact of your work visible
Hear it from RevTech alumniMore from the alumni
Pavlo Dzyba
“What I walked out with isn't a new stack. It's a different altitude: I stopped thinking like someone who sets up the tables, and started designing the system. Strategy first, then technology.”
Pavlo DzybaFounder of 8reach · Clay Club Kyiv LeadRevTech Accelerator alumni
03 · Why architecture first

A bridge is drawn before it is built.So is a revenue system.

Most revenue systems fail in one of two ways: a strategy nobody can execute, or execution with no strategy behind it.
Process is the bridge, and we teach it the way we build it. Every week starts with the revenue craft and ends with the tech build.

REVENUEEXPERTISETECHNOLOGYLEVERAGEREVTECHwk 1wk 2wk 3wk 4wk 5wk 6kickoffStrategy → Contextmodule 01Process → Architecturemodule 02Execution → Orchestrationmodule 03RevTech Academysix weeks, elevationA31:1
04 · The curriculum

Your six‑weekarchitecture journey

Week 00 · Kickoff · Cohort onboarding · Puzzle and Clay access · Partner introductions

Week focusYou walk away with
Week 01 · Discovery → Clarity01 / 06

Understand the system as it is

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The system

Think in systems and layers, not in stacks

Map every workflow and tool, layer by layer

The stakeholders

Treat stakeholders as clients: learn what they need

Turn discovery calls into stakeholder insights with AI

The diagnosis

Diagnose the system to spot gaps and opportunities

Color‑code the system map: manual, automated, broken

Week 02 · Clarity → Strategy02 / 06

Set the strategy for system transformation

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The priorities

Turn stakeholder insights into priorities: quick wins and big bets

Lay out the roadmap, layer by layer

The ICP

Define who the business serves, what it offers, and how

Build the ICP in Clay: a system, not a slide

The context

Make your strategy readable by people and AI

Merge scattered files into one shared context

Week 03 · Strategy → Blueprint03 / 06

Design the processes that move the business

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The flow

Translate the strategy into process architecture

Draw every step in Puzzle: a role, a tool, an action

The owners

Assign a clear owner to every step and handoff

Give each stakeholder their own view in Puzzle

The redesign

Decide which steps to keep, transform or remove

Calculate the impact: cost saved, capacity unlocked, and revenue potential

Week 04 · Blueprint → Data04 / 06

Lay the data foundations

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The need

Capture data with intention, mapped to a business use case

Add the data each step needs to your blueprint in Puzzle

The fields

Understand the existing data fields before you add or change one

Map each data point to its object and field in the CRM

The sources

Decide which source wins when data conflicts

Enrich each record in Clay and write back only the winning values

Week 05 · Data → Orchestration05 / 06

Orchestrate the system with AI

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The signals

Decide which signals are worth acting on

Build the scoring, triggers and routing in Clay

The orchestrators

Choose a person, an automation or an AI agent for each step

Add AI agents to your workflows, with a human in the loop

The interfaces

Match the interface to the job: tables, workflows or AI

Run one flow in Clay through tables, workflows and AI via MCP/CLI

Week 06 · Orchestration → Adoption06 / 06

Run the system as a product

ChapterRevenue expertise · the craftthe craftTechnology leverage · the buildthe build
The users

Treat your stakeholders as the system's users

Bring the system to where people already work

The adoption

Lead change management to drive product adoption

Release in phases, MVP first, with a change log and handover

The iteration

Find out where users face friction, then iterate

Show stakeholders the before and after of each update

Ready for week one? Apply

05 · The Blueprint

Leave with a blueprint of the system you built.Applied to a real brief.

Choose inbound or outbound, and carry it through all three sheets: strategy and context, process architecture in Puzzle, orchestration in Clay. Assessed together, against published criteria.

drawing set

RevTech Blueprint
Your Name

00the briefpick one: inbound or outbound

You lock your choice by the end of week two.

01strategycontext sheet
02process architecturePuzzle
03orchestrationClay
drawing setRevTech Blueprint · inbound system
sheets3
revisionA
00the briefpick one: inbound or outbound
sheet 00
sheetthe brief · one of two
no.B-00
01strategycontext sheet
sheet 01
sheetstrategy · context sheet
no.B-01
02process architecturePuzzle
sheet 02
sheetprocess architecture · Puzzle
no.B-02
03orchestrationClay
sheet 03
sheetorchestration · Clay
no.B-03
rev.tech/portfolio/your-name
Sample portfolio page at rev.tech/portfolio/your-name: a placeholder avatar and name, a sample Revenue Systems Architecture certification, fluent in Puzzle and Clay, and the selected work.
06 · The portfolio

Architects have portfolios.Now GTM does too.

Design work is judged by the work. The RevTech Blueprint is the first piece of your portfolio: a real brief, the architecture you designed, the system you built, published under your name and linked to your credential.The RevTech Blueprint is the first piece of your portfolio, published under your name and linked to your credential.

  1. your dedicated URLyour portfolio, published at rev.tech
  2. your name on itthe page is yours, not ours
  3. the blueprint, your selected workthe brief, the architecture, the system
  4. the credential, verifiedone click for an employer or a client
  5. the technologies you are fluent inPuzzle for the architecture, Clay for the system

Want your own portfolio? Apply

07 · Who teaches it

Taught by founders and senior operators in the RevTech space.

Practitioners, not lecturers. The three leads carry the program, and partner experts and guest practitioners join them for the sessions they know best.

Pawel NicalPawel NicalCo-founder, RevTech

RevOps advisor and Clay Solutions Partner, with 10+ years leading revenue operations. Created the RevTech Accelerator and the concept of RevTech.

  • Advised leaders at 25+ B2B companies
  • From seed to private‑equity acquisition
  • Winning by Design certified, Ambassador
worked with
MangopayRTB HouseBCG
Francesco PranoFrancesco PranoCo-founder, RevTech

Enterprise data advisor in healthcare and beyond, readying companies for high‑stakes moves. Joined Accelerator Cohort 1, then co‑founded RevTech.

  • 10+ years in CRM and data transformation
  • From go-to-market launches to M&A
  • Co-hosts Clay Club Poland
worked with
ÖssurXyloTereyn
Brian RagoneBrian RagoneFounder, Puzzle

SaaS founder and process transformation advisor, behind a platform thousands of teams use to map and design business processes. Teaches the models he built it on.

  • Building Puzzle since 2020
  • Helped scale Uber Works to $10M ARR
  • Leads the process architecture session in Week 3
worked with
PuzzleUberHubSpot
More experts to be announcedPartner experts and guest practitioners
08 · Core technology partners

Clay and Puzzle, the two technology pillars behind your builds.

Access to both opens at kickoff, so you work hands‑on from the first week. Partner sessions are expert workshops, never product demos.

puzzleapp.io
Puzzle’s home page, puzzleapp.io
Process architecture

Where the system is drawn. Optimizer plan access for life, and a founder-led session in week three.

Explore Puzzle
clay.com
Clay’s home page, clay.com
Data and orchestration

Where the system runs. Growth plan access for 90 days, and a Clay partner expert in week five.

Explore Clay
09 · What you leave with · The investment

What you leave with.

  1. A market‑facing portfolioPortfolio
  2. RevTech Certified, Revenue Systems ArchitectureCredential
  3. Clay
    Clay, Growth plan90 days
  4. Puzzle
    PuzzleLifetime access
  5. Live workshops and AMAs with experts15+ hours
  6. The RevTech networkFrom week 1

The investment.

Founding price

EUR 1,500per seat + VAT if it applies

If you buy as an individual, you see the total with VAT before you pay.

Application‑based. We review each application.

Apply now

Want to ask your employer for a training budget?

10 · Behind the Academy

We have done this before.Four Accelerator cohorts and a growing community.

In a cohortThe RevTech Accelerator
RevTech helped me move from being “the tech person” executing tasks to a strategic partner designing end‑to‑end revenue systems. I didn’t just learn more tools; I learned how to connect technology, process and business impact.
Patrycja Jasielska
Patrycja Jasielska · WarsawAI-Enabled GTM & RevOps AdvisorRevTech Accelerator · alumni
I was stuck as the tech guy who could cold call, run outbound and keep up with every shiny new tool. With Pawel’s guidance, I learned how to steer strategic decisions and translate revenue leaders’ goals into structured operations.
Andriy Vovchak
Andriy Vovchak · TallinnGTM Engineer · Clay Club Baltics LeadRevTech Accelerator · alumni
I came in as someone who could build the system. I left as someone who could design and sell the strategy. The proof came fast: a six-month client renewal straight out of the 1:1s, and a new client from my certification post.
Maria Manikalo
Maria Manikalo · BaliRevOps Advisor to SaaS foundersRevTech Accelerator · alumni
17alumni across the map
11countries

Since June 2025.

Backgrounds

GTM engineering·RevOps·CRM and data·marketing and sales·advisory

Read their stories at rev.tech/accelerator

In personClay Club Poland and the meetups
A wide Clay Club room, the audience seen from behind, a speaker on stage before the screen.
on stage at a Clay event
A long table in a brick-walled room, six people working on laptops, one standing beside them.
a workshop room, mid-session
Francesco Prano on stage at a Clay Club event, speaking into a hand microphone, with an audience seated in front of him.
speaking at Clay Club

Clay Club Poland, co-hosted: hundreds of practitioners in the room.

11 · The credential

Get RevTech certified.Show the market the system you designed.

RevTech issues your certification in Revenue Systems Architecture once your blueprint passes review. It comes with a dedicated credential page that an employer or a client can verify, linked to your portfolio if you publish one.

RevTech Certified · Revenue Systems Architecture, the certificate
the certificate · landscape · previewseal and record final; signed at issue
01

Build

One real brief, carried through three sheets: strategy and context, process architecture in Puzzle, orchestration in Clay.

02

Defend

Capstone review against criteria published at kickoff.

03

Get certified

RevTech Certified in Revenue Systems Architecture.

Credentialrev.tech/credentials/your-idCheck out a sample
Portfoliorev.tech/portfolio/your-nameCheck out a sample
12 · Questions

Frequently asked questions.

Apply now
Q.01Do I need to know Puzzle or Clay already?

No. Access to both opens at kickoff, and you learn them by building. You bring experience on one side, revenue or tech, and you are eager to learn the other.

Q.02How much time does it take?

Five to eight hours a week: a two-hour live session, a weekly Ask Me Anything session, and hands‑on project work in between.

Q.03When are the sessions?

Mornings in North America, and afternoons or early evenings in Europe. Every session is live and online, and open to everyone, wherever they are based. We share the exact times before kickoff.

Q.04How do I get a seat?

Apply through the form on this page by October 26. We read every application ourselves, and if you are accepted, you receive a Stripe payment link to confirm your seat.

Q.05Can my employer fund it?

Yes, if your company has a training budget, and we encourage you to ask. The investment section above has an email you can copy, adapt and send.